Studio A Reel
A celebration of the prolific first year of adidas’ internal agency for North America.
Track For Track
Track For Track is an activation campaign for adidas Running that syncs exclusive music tracks to shoe drops at refurbished running tracks. For our first effort, A$AP Ferg dropped an unreleased song and adidas refinished a running track in his beloved Harlem.
Ferg broke the good news to fans through social media, driving them to the adidas site to stream his song ‘Brag’, check out the shoes, and learn about the running track. The activation was capped by Ferg’s live performance at the track on the day it was dedicated to the community.
A$AP Ferg
”Being in a position to give back to people in Harlem, that means so much.”
Mother’s & Father’s Day
The next chapter of adidas Basketball was launched with the brand’s Remember The Why campaign — a reflection on what inspires an athlete’s journey. For Mother’s and Father’s Day we wanted to support and expand the campaign into new digital and product offerings and had the pleasure to work with Candace Parker and Damian Lillard.
Copywriter: Lee Kimball